Abstract
As the incidence of cancer is relatively higher than the incidence of accidents, many people have lost their lives because they were unable to recover. Insurance is a great way to protect your life. It can avoid the risks. This paper mainly analyzes the advantages and disadvantages of Hong Kong insurance and mainland insurance. Through this analysis, the paper makes the following recommendations. Insurance enterprises must rectify the weak links as soon as possible, according to the environment and market development characteristics timely update the competitive strategy and marketing concept, according to the enterprise characteristics and advantages using appropriate marketing strategy, innovation insurance products, mining potential customers, broaden the customer breadth and depth, improve the relevant laws and regulations, form characteristic management mode, improve local insurance enterprise market competitiveness, to promote the sustainable development of mainland insurance enterprises, greatly reflects the insurance economic compensation, risk, social management, make a significant contribution to the harmonious progress of economic construction, people’s life and society.
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