The Didactic Component of the PR-support of the 1961 Monetary Reform in the USSR

A A Troshin

doi:10.26794/2226-7867-2021-11-4-158-161

Abstract

The article examines the didactic component of the propaganda campaign that accompanied the 1961 monetary reform in the USSR. In this campaign, the main communication channel was film and book products aimed at a children’s audience, the use of which was supposed to be in the educational process. The complex structure and strategic nature of the PR campaign were caused by the fact that simultaneously with the denomination of money in the USSR, there was a restructuring of the economy and socio-cultural relations. A system based on increased resource exploitation and de-industrialization emerged. Later, modern researchers Luc Boltanski and Arno Esker will designate a similar type of economy as “the economy of enrichment”.

Highlights

The article examines the didactic component of the propaganda campaign that accompanied the 1961 monetary reform in the USSR
The main communication channel was film and book products aimed at a children’s audience, the use of which was supposed to be in the educational process
The complex structure and strategic nature of the PR campaign were caused by the fact that simultaneously with the denomination of money in the USSR, there was a restructuring of the economy and socio-cultural relations

Summary

Introduction

The article examines the didactic component of the propaganda campaign that accompanied the 1961 monetary reform in the USSR. А, между тем, надо же как-нибудь вара, от которого зависит опыт того, что они разобраться в этой мистике, которая очень понимают под реальностью» [1]. И если прикрытии реформа 1961 г.1 —изменить социальную рассуждения об усиливающейся эксплуатации роль денег и тем самым замаскировать инфляцию. Хоть аналогия — не есть мистическом свойстве денег здесь говорить не придоказательство, но можно напомнить, что термин ходится, так как в дополнение к экономическим

Results

Conclusion