The Development Strategy of Voluntourism in Tourism Villages at Badung Regency

Abstract

World tourism before the outbreak of the COVID-19 pandemic showed positive growth, especially with the birth of new tourism products such as voluntourism. Badung as one of the tourist destinations in Bali has the opportunity to develop voluntourism. This research aims to determine the perceptions, and motivations of tourists, managers, and tourist village communities in Badung Regency to make voluntourism an alternative tourism, as well as formulate strategies for developing voluntourism to support tourism development. This research was designed using a qualitative approach through data collection and analysis using observation, questionnaires, interviews, and literature study. Data were analyzed to understand the relationship between the structure of the voluntourism implementation process between organizers, tourists, and the community, and the impact of the voluntourism program. This research is based on voluntourism theory, voluntourist perceptions, motivation, supply and demand for voluntourism, consumer behavior, alternative tourism, and sustainable tourism. These theories are the basis for explaining the research concept clearly and measurably regarding the views of tourists, the community, and organizers or implementers of voluntourism to make voluntourism alternative tourism under the principles of sustainable tourism development in Badung Regency. The results and discussion show that the perception of tourists, the community, and tourist village managers regarding the implementation of voluntourism in tourist villages in Badung Regency is positive because it provides benefits to the community; The motivation of tourists to make voluntourism an alternative tourism in tourist villages in Badung Regency is well received because it can combine various holiday activities and social work activities with the community in tourist villages in Badung Regency; voluntourism is becoming a new force as alternative tourism that provides real and positive multi-effect benefits to the community; and voluntourism is used as a new strategy. This research concludes that voluntourism can be accepted as a potential alternative to tourism because it provides positive benefits for the community and managers of tourist villages in Badung Regency, and can be used as a strategy to support sustainable tourism development in tourist villages in Badung Regency.