Abstract

 
 
 
 
 
 The economic disparity that occurred in Badung Regency, Bali was caused by the rapid development of tourism that does not align with the development of the agricultural sector in the north. This then pushed the Pelaga Tourism Village millennial to urbanize into the southern regions to continue education and to obtain employment. This research aims to analyze the role that millennials can do as cross-cutting interpreters in the development of Pelaga Tourism Village. This research uses qualitative data with two data sources: primary data and secondary data. The data collection techniques used in this research are library studies, observations, interviews, and documentation. In determining the informants is used as a purposive sampling technique. In this study, the data analysis technique used is descriptive-qualitative. The results showed that the role of the millennial generation in the development and management of tourism villages has been very minimal. This is very unfortunate considering the millennial has the ability as cross-cutting interpreters and as well as rich in innovation and much-needed creativity in the development of tourism villages. The role that can be performed by millennials in developing tourist villages is by establishing BUMDes as an organization for tourism village management. Millennials should also conduct mapping and development of several tourism potentials in each Banjar by prioritizing the aspect of diversification. At the marketing and promotion stage, millennials who are technologically literate can utilize digital media as a means to introduce and offer tourism products.
 
 
 
 
 Keyword: Millenials, Cross-Cutting Interpreters, Tourism Villages
 
 
 
 
 
Highlights
Pemerintah Indonesia pada tahun 2015 menetapkan sektor pariwisata sebagai salah satu dimensi sektor unggulan dalam kerangka agenda pembangunan nasional atau yang lebih lazim dikenal sebagai Nawacita Jokowi-JK 2015-2019
The economic disparity that occurred in Badung Regency, Bali was caused by the rapid development of tourism that does not align with the development of the agricultural sector in the north. This pushed the Pelaga Tourism Village millennial to urbanize into the southern regions to continue education and to obtain employment
This research aims to analyze the role that millennials can do as cross-cutting interpreters in the development of Pelaga Tourism Village
Summary
Pemerintah Indonesia pada tahun 2015 menetapkan sektor pariwisata sebagai salah satu dimensi sektor unggulan dalam kerangka agenda pembangunan nasional atau yang lebih lazim dikenal sebagai Nawacita Jokowi-JK 2015-2019 (bumdes.id : 2019, kemenpar : 2018). Hal ini bertujuan untuk merealisasikan 1,9 juta target kunjungan wisatawan mancanegara ke wilayah perdesaan sebagaimana telah ditetapkan pada aspek portofolio pariwisata. Bali merupakan salah satu provinsi yang ditetapkan dalam pengembangan desa wisata tersebut. Pengembangan sebelas desa wisata ini dilakukan sebagai upaya untuk mengatasi kesenjangan yang terjadi di Kabupaten Badung bagian utara dan selatan. Pada praktik pengembangan kesebelas desa wisata tersebut, Nalayani (2015) menyebutkan bahwa hanya terdapat dua desa wisata yang dapat dikatakan telah berkembang, yaitu Sangeh dan Bongkasa Pertiwi. Hal ini umumnya terjadi karena sejumlah kendala, seperti kekurangan sumberdaya manusia yang berkualitas, rendahnya pengetahuan dan p-ISSN: 2338-8811, e-ISSN: 2548-8937 partisipasi masyarakat lokal dalam pengelolaan desa wisata, minimnya promosi pariwisata yang dilakukan, pendanaan dari pemerintah yang terbatas, tidak ada target pasar, diversifikasi produk wisata yang cenderung sama dengan desa wisata lainnya, dan sebagainya (Anom, dkk : 2015). Penelitian ini juga bertujuan untuk membangun partisipasi masyarakat dalam pengelolaan desa wisata, secara khusus bagi kaum milenial desa
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