Abstract
Tourism sectors can be develop as a source of local income, it is expected to support economic development. The tourism development can be acquired from every tourist attraction revenue. This study aims to describe the condition of Kartini Beach Recreation Park in Rembang Regency; Identify the internal and external factors to develop Kartini Beach Recreation Park in Rembang Regency; and Explain the development strategy in developing Kartini Beach Recreation Park in Rembang Regency. This research uses qualitative descriptive method and SWOT analysis. The result of SWOT analysis in Matrix Grand Strategy indicates that Kartini Beach Recreation Park in Rembang Regency supporting diversification strategy. Diversification in Kartini Beach Recreation Park can be carried out with renewal of the rides that do not exist yet, augment some events, souvenir shops and food stalls typically from Rembang accompanied by an increasing in promotions advertised in television and through social media.
Highlights
Tourism is a sector that can be developed as one source of local revenue, so it is expected to support economic development (Fitriani, 2014)
While the external factors Tourism Object Kartini Beach Recreation Park consists of opportunities namely: regional autonomy to provide the breadth of developing tourism potential; accessible; improvement of tourism products and attractions by utilizing existing potentials; add new events; working with communities and travel agencies; government regulation of Rembang Regency to increase budget allocation in tourism sector; Establish cooperation with surrounding communities
Internal factors on Kartini Beach Recreation Park consists of strengths namely: strategic location; affordable entrance ticket price; one of the typical Rembang Regency icon; has a lot of manpower; to be better since privately managed; known to the public; has a quality workforce that provides good service to visitors
Summary
Tourism is a sector that can be developed as one source of local revenue, so it is expected to support economic development (Fitriani, 2014). Tourism development strategies play an increasingly important role, representing parts of those documents that aim to socio-economic development, undertaken at local, zonal, county, regional, or national level (Gaman, 2016). The revenue of tourism sector of Rembang Regency experienced a downward trend from 2012 amounting to Rp1,296,500,000.00 until 2015 decreased to Rp1.000.000.000,00 This is inversely related to the income of the Central Java tourism sector which experienced an upward trend which originally from 2011 was Rp. 20.608.478.000,00 increased in 2012 to Rp 22.358.360.000,00 and in the year 2013 reached. Income From Kartini Beach Recreation Park Source : Tourism, Sport and Cultural Office, Rembang Regency, 2016. From the above description it is known that Kartini Beach Recreation Park need to be developed for a coastal tourism object This tourism spot needs the arrangement of the area and built supporting facilities. It is necessarry arrange a strategy to develop the Kartini Beach Recreation Park
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
