Analysis of Development Strategy of Lasem Batik Small Industry in Rembang (Case Study in Lasem District)

Dyah Maya Niahayah,Iqlima Fauzia,Rusdarti Rusdarti

doi:10.15294/edaj.v6i1.22201

Dyah Maya Niahayah, Iqlima Fauzia + Show 1 more

Open Access

https://doi.org/10.15294/edaj.v6i1.22201

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Abstract

Batik Lasem Small Industry in Lasem District, Rembang Regency is one of the leading industries in Rembang Regency. The existence of Batik Lasem small industry makes a great contribution to Rembang’s income. The problem faced is that the number of demand value is lower than the production value of Batik Lasem, so it shows imbalance in the number of demand of Batik Lasem in Rembang Regency. The purpose of this research is describing the profile of Batik Lasem’s entrepreneurs and explaining the internal factors like strength and weakness and also the external factors like opportunity and threat for Batik Lasem small industry in Rembang Regency. The population of this research is 38 entrepreneurs of Batik Lasem small industry in Lasem District, Rembang Regency. The population is taken by using the survey technique. The method of data analysis is descriptive analysis and SWOT analysis. The development strategies of Batik Lasem small industry in Rembang Regency are as follows: the entrepreneurs can enlarge the market share, provide more facilities to the employers in accordance with the needs of production, and also give the training to the entrepreneurs and employers about technology development.

Highlights

The industrial sector generally grows much more rapidly than the agricultural sector, so it is not surprising if the role of the industrial sector in a country's economy will gradually become more important
The process of collecting data is conducted in two ways Observation Method, this technique is conducted by having a survey directly on batik activities in IKM Batik Lasem, especially in Lasem District, Rembang Regency
Batik Lasem Industry is one of the handicraft industry located in Lasem District, Rembang Regency

Summary

Introduction

The industrial sector generally grows much more rapidly than the agricultural sector, so it is not surprising if the role of the industrial sector in a country's economy will gradually become more important. Industrial Development aims at obtaining a balanced economic structure among the sectors of industry, agriculture, services and industry as the main drivers of the economic growth and the employment expansion. Batik is one of the original handicrafts of Indonesia which process of making is usually conducted by people who are experts and usually get the skill of batik painting from generation to generation. Batik handicrafts are widely developed by the small industries and batik is one of the leading commodities / products / types of business in Central Java. No doubt if batik can become one of the leading commodities in Central Java. There are three relatively large batik clusters in Central Java in Pekalongan city, Surakarta city and Lasem city (Soekesi, 2013). Lasem batik industry in Rembang Regency is a cluster which development is not so rapid

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