The Development Strategy of Ice and Snow Tourism in Heilongjiang

Abstract

Heilongjiang Province has abundant resources for ice and snow tourism which has a time-honored history and its development scale is relatively large. But the ice and snow tourism in other regions at home and abroad is also developing rapidly, Ice and Snow Tourism in Heilongjiang faces significant challenges. Therefore, how to develop ice and snow tourism in Heilongjiang better and faster has become a hot topic for the government, people in the tourism industry, specialists and scholars in Heilongjiang Province. First, they analyzed the current situation of ice and snow tourism in Heilongjiang deeply, based on which they looked for the developing potential of ice and snow tourism in Heilongjiang, and then they used the SWOT analytical method to propose corresponding developing strategies and solutions by analyzing the advantages, disadvantages, opportunities and challenges of ice and snow tourism in Heilongjiang Province.