Abstract
Ice and snow tourism is an experiential activity that attracts ice and snow resources. It originated in Europe and gradually emerged in China after entering the 21st century. The success of Beijing's bid to host the 2022 Winter Olympics has set off a wave of ice and snow tourism in China. How to develop ice and snow tourism products has caused many scholars to think. This paper takes ice and snow tourism products as the research object, taking the ski resort of Heilongjiang Province as an example. Through the analysis of the product development status of the ski resort, it is found that there is a single product type, the ice and snow culture is not prominent, and there are seasonal problems in the product development process. And targeted development strategies such as mining ice and snow culture, creating multi-products, developing festival products, etc., in order to provide some reference for the development of ice and snow tourism products and the development of ice and snow tourism in Heilongjiang Province.
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