Abstract
In recent years, transmedia storytelling (TMS) technique is gatheringattention in Europe and America. Telling a story by using multiple kinds of media provides strong impression and immersivesensations with audiences. Therefore TMS technique has been incorporated in various fields.However, it is hard for creators to work on TMS project because of the complexity. The complexity is also an obstruction of popularization.In this study, by using the tree structure for TMS projects, we organize and visualize the complex content information of TMS. As a result, creators can work on a TMS project more efficiently. We analyze some successful TMS cases of different genres by applying them to a tree structure. Thereafter, we clarify what kind of effects creators can get by using a tree structure.
Highlights
Various kinds of media platforms have been invented and developing along with rapid IT revolution.Today, media platforms are related to our life deeply and they are always inseparably close to us
By utilizing some media platforms, audiences can approach to the story’s various aspects with their different sensations.To succeed in a Transmedia storytelling (TMS) project, creators need to think about the essentials factors for TMS project such as how to mutually combine distributed stories, which are on different media platforms, expecting audiences’ response and how to control their actions.TMS project requires long-term based and detailed plan
It is not easy for creators who are not familiar with how TMS goes, to work on TMS project.TMS project works only when proper story is delivered to proper audiences with proper media platforms at proper timing
Summary
Various kinds of media platforms have been invented and developing along with rapid IT revolution.Today, media platforms are related to our life deeply and they are always inseparably close to us.
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