Abstract
The research aims to emphasize the entrepreneurship in community tourism development and to identify guideline of enhancing tourism entrepreneurship for community based tourism of Thailand. The research design was quantitative research. The samples consisted of 175 people living in the community, entrepreneurs in the community, government officials, folk philosopher, and community leaders who have tourism operations. Data were collected using a questionnaire. The major findings showed that an approach in the development of tourism entrepreneurship adhering to Community Based Tourism should focus on the development of 5 groups, namely 1) Community-based tourism management 2) Economic society and quality of life management 3) Conservation and promotion of community cultural heritage 4) A sustainable system management of natural resources and the environment and 5) Community based tourism services. This result shows the importance of entrepreneurial tourism for Community Based Tourism. It is essential reading for both tourism and entrepreneurship
Highlights
Driven by increasing wealth and economic development, tourism is one of the most rapidly growing industries worldwide
Potential of Community for Tourism significant tourism potential in 7 important areas, consisting of 1) the community preserving and inheriting the culture and tradition, 2) the community having tourist attractions through archaeological sites, unique artifacts, and 3) communities history, culture, traditions that can be searched, 4) The community has local knowledge, 5) The community has natural resources and the national tourism, 6) community lifestyle and local wisdom that is unique to the locality, 7) the community has a way of life that is bound to natural and historical attractions
Data analysis was conducted by using descriptive statistics to analyze the statistics the analysis of quantitative showed that Community Tourism in Ban Na Tham, Muang District, Yala Province, has significant tourism potential in 7 important areas, consisting of 1) the community preserving and inheriting the culture and tradition, 2) the community having tourist attractions through archaeological sites, unique artifacts, and 3) communities history, culture, traditions that can be searched, 4) The community has local knowledge, 5) The community has natural resources and the national tourism, 6) community lifestyle and local wisdom that is unique to the locality, 7) the community has a way of life that is bound to natural and historical attractions
Summary
Driven by increasing wealth and economic development, tourism is one of the most rapidly growing industries worldwide. Previous work implies that communities in need possess the necessary tourism assets, provide the local experiences that tourists seek and construct the spaces that they consume This leads to the goal of developing communities holistically and sustainably, often through community-based and pro-poor tourism initiatives. The exploration and exploitation of such opportunities demand entrepreneurial www.psychologyandeducation.net action In congruence with this development, various scholars have called for research related to entrepreneurship in the tourism sector. A major assumption in these developments is that tourism is driven by entrepreneurs who are individuals that typically possess vision, innovativeness and creativity Such entrepreneurial behavior characteristics are vital for the performance of community tourism. These alternative approaches have been designed to create a sustainable tourism industry in various locations worldwide, improve local living conditions, generate lasting impacts and, induce sustainable community development [5]
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