The Development of Sheep Farming Business With Participatory Development Communication in Malang

Abstract

The success of business development can’t be separated from participatory communication. This research was conducted in Tajinan Village, Malang. The research data used primary data and secondary data. Furthermore, the data were analyzed using SEM GSCA. This research aimed to analyze the effect of Participatory Development Communication (PDC) factors, such as the socio-cultural component and elements of the communication process on the development of sheep farming business. The results showed that the elements of the communication process affected PDC and it affected the development of sheep farming business. Besides, the development of sheep farming business did not affect PDC and there was not a single socio-cultural component variable and elements of the communication process that affect PDC or farming business development through PDC or sheep farming business development.