Abstract
The chapter using participatory communication for development approach seeks to gauge the performance of LGAs in drawing the grassroots into taking a leading role in micro-manufacturing development. The study was conducted in Bahi district and it involved two wards, namely Mpamantwa and Bahi-sokoni. Focus group discussions, observation, and interviews were used as data collection methods. A total of 51 participants were used in the study. The results revealed the relationship between industrialization awareness and achievement of industrialization vision. People at the grassroots are still not aware of their role in industrialization process due to lack of education and capacity. At the same time, LGAs also still wait or depend on the central government on the process. The study recommends awareness creation through participatory communication strategies to both LGAs and the grassroots and improvement of the line of communication between the LGAs, grassroots, and other key players in the development of industrial economy.
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