Abstract
The main purpose of Regional Featured Product Development Program of Corak Insang Weaving Craft in Pontianak City is to make corak insang weaving craft as regional featured product and becomes a potential subsector creative economy in Pontianak City. This program is in sync with two non-governmental groups (Kelompok Swadaya Masyarakat, abbreviated as KSM) located in Khatulistiwa street, Sambas Jaya alley, Batulayang village, Pontianak City which are KSM Mekar II and KSM Pucuk Rebung. The economic problem faced by those partners are in verifying product and marketing. Both groups have economic potency because craftsman location is the only weaving area in Pontianak City, many costumers/guests visit, both domestic and international tourists, and many agencies, both private and governmental, have given training or support to the craftsman. Thus, a development strategy of corak insang weaving craft using quadruple helix is needed. The result of this program is the creation of derivative product of corak insang weaving, social media account to advertise the product online, and the improvement of partner’s knowledge and skill.
Highlights
Corak Insang cloth is a characterized cloth motif of Pontianak city
A visit to the location reveals that the clothes produced are mostly typical Sambas woven clothes, which are Sambas gold weaving, Sambas silk gold weaving, Sambas woven cap, Sambas woven scarf, and tablecloth along with sets of Sambas woven chair cushion cover
Focus Group Discussion (FGD); (2) Participative and instructional approach, as an effort to recognize the characteristic of the partner and local community through routine visit and direct observation of the weaving activity; (3) Structural approach through coordination with the RT/ RW or village units, including related officials to link them with agencies needed by the partner to support the program implementation; (4) Culture, knowledge, and technology approach that will be transferred are implemented and merge with the economy, social, and cultural condition of a region; (5) Workshop
Summary
Corak Insang cloth is a characterized cloth motif of Pontianak city (see Figure 1). It is has been used in traditional events or in weddings, and in school uniform, office wear, and other cloth combinations. The high interest of people in wearing this cloth is not followed by the increasing of the weavers of this cloth, making them hard to be acknowledged by people All this time, corak insang clothes worn by people are factory-made and were not originally woven in Pontianak and there is only one non-governmental group that weaves this cloth. Every region should create their own creative economy based on their characteristic and specification of their area for it will generate multiplier effect for regional economic growth [2] This development program of corak insang weaving craft is run for three years (2017-2019) to make the corak insang weaving craft as regional featured product, as a potential creative economy subsector in Pontianak City.
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