Abstract
The application of cloud computing is conducive to the efficient allocation of resources and cost reduction. With the vigorous development of cloud technology, more and more enterprises have involved in cloud services, so the competition among providers is increasingly fierce. How to formulate a reasonable price strategy is one of the current matters urgently needing solved for the long term benefit of the market. Only by establishing the good pricing strategy can enterprises better seize market and build a stable customer relationship. Based on the concept of cloud computing, this paper makes a brief comment on the study of the literature of the three types of pricing mechanisms in the business life cycle of cloud computing. It is pointed out that dynamic pricing can better meet the interests of both sides of supply and demand and become the main trend of future pricing. Future research needs to study the characteristics of the cloud service life cycle from the cloud services industry. Consider the long-term benefits of customers and suppliers, and develop dynamic pricing mechanism.
Highlights
Cloud computing services ("CCS") are changing the traditional network information services
The author of [10] according to whether the price change and depend on the characters of the pricing form is divided into pay-as-you-go, price discrimination and dynamic pricing: Fixed pricing, including pay as you go and price discrimination, do not change according to the customer characters, does not have dependencies, and not based on real-time market conditions; Dynamic pricing is based on the time, the supply and demand change, asset value, customer value change factors such as
With the vigorous development of the CCS, related research are gradually increase, while scholars from different angles and methods to study the pricing of CCS, but searches of business model and pricing method are still insufficient and have limitations
Summary
Cloud computing services ("CCS") are changing the traditional network information services. The traditional fixed pricing strategy cannot accurately response the dynamic change of market conditions and the relationship between supply and demand, and cannot achieve supplier's long-term interests. [3,4,5,6] there are a few scholars from the perspective of dynamic inspection of cloud services pricing issues, obviously better than the fixed pricing model, more effectively reflect the changes on the demand of the market. The current literature of CCS pricing is still inadequate, mostly involving or fixed pricing, lack of the dynamic pricing mechanism of CCS and market strategy research, mostly stay in the short term the lack of long-term interests of thinking. This paper chooses CCS pricing mechanism as the object, and hopes to provide useful reference for the future research. The section reviews he related works about three fixed pricing models, and pointed out the lack of them and related research suggestions
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