Abstract
Social media becomes an inseparable phenomenon in everyday life. Similarly, how learners learn not only from conventional books or online learning. Social media has now become a medium for learning anywhere anytime and joyful. Based on these opportunities, researchers plan to develop a media-based social media applications, especially telegram BOT API with plant hormones material. Media application development method using black box method, consist of (1) feasibility study, (2) requirements, (3) System design, (4) Encoding, (5) Testing system, (6) Acceptance Test. The method in this study is limited to sample testing on media experts. The result of this study are validators rate more than 85% media validation consist of quality of visual and auditory perception, ease of interaction, ease of learning to interaction and ease of use, meanwhile user response consisting of efficiency 79%, usability 85%, cognitive absorption 79%, and enjoyment 86%. This implies that the application can provide benefits for learners who will learn plant hormones base on social media.
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