Abstract

Learning art online breaks the geographical barriers and frontiers between art students, artists, galleries, and museums. Studio critique can now be performed beyond the brick walls of a physical room through the virtual platform. This research studies on the impact of art criticism in an online gallery for independent artists which was developed through the design and development method (DDR) while Visual Culture Model was employed for Phase One in the Needs Analysis. The positive feedback obtained from five independent artists who participated in the research revealed that it is common for artists to use social networking sites as avenues for art criticism. The use of social networking sites is common among artists and regarded as valuable in their field. The respondents are supportive in the development of an online group for art criticism that could fortify their creativity and ultimately their artworks. Hence, the findings of the interview suggest that a social networking site like ARTIQUE would be a progressive platform for artists’ professional development.

Highlights

  • Online networking has overcome communication barriers globally

  • Two respondents had highlighted that online art criticism platforms are advantageous as they are not limited to space and time while discussions can take for an infinite duration

  • The findings describe independent artists’ opinions on the need for an online gallery for art criticism and their interest to participate in one

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Summary

Introduction

Online networking has overcome communication barriers globally. The expansion of Social Network Services (SNS) with its technological progression has spearheaded new economic activities and quests for future possibilities in trading with other industries. Some of the platforms that are widely used include YouTube, Facebook, Twitter, Flickr, Digg, and Blogger These are among the numerous platforms available for social networking that improve but further enhance the development of ideological and innovative establishments like Web 2.0 and the expansion of User-Generated Content (Kaplan & Haenlein, 2010). The ability to view the criticisms of one’s arts could be a motivational factor for personal growth (Hussain et al, 2011) This is supported by Syamsul Nor Azlan et al (2016) who state that the e-portfolio is valuable especially when reflecting on longitudinal artistic development. Various studies have investigated the benefits of using online platforms for Art Criticism, further research that investigate the opinions from teachers or trainers would complement current information available within the area of Arts education

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