Abstract
Abstract This chapter outlines the development of a transnational tourism risk, crisis and recovery management network, using a case study of the Pacific Asia Travel Association (PATA)'s Rapid Response Taskforce (PRRT). The core paradigm in preparing contingency measures and crisis response necessarily focuses on collaborative approaches between private sector stakeholders and governments. Because risk to the viability of the tourism industry and the impact of a crisis event frequently extends beyond national frontiers, the PRRT builds collaborative alliances within and beyond the Asia-Pacific including (but not limited to) the United Nations World Tourism Organization (UNWTO), World Travel and Tourism Council (WTTC), Asia-Pacific Economic Cooperation (APEC) Tourism, and Association of Southeast Asian Nations (ASEAN) Tourism.
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