The Development Countermeasures of "Art Galleries" in the Post-Epidemic Era: The Case of Anhui Galleries

Abstract

In the post-epidemic era, the domestic gallery industry as a whole is actively taking countermeasures to avoid excessive financial and management losses, while Anhui galleries are affected by the usual lukewarm business, but even more so by the stagnant situation, such as the small scale, marketing model remains stagnant, staff wages and rents and other difficulties, which even lead to the closure of some galleries. Therefore, this paper analyzes the current situation of the gallery market in Anhui by conducting a research in the post-epidemic era, with the perspective of internal and external strengths and weaknesses. Then, we propose a solution path to promote the good development of the gallery industry in Anhui by combining the current policies released by the state and market economy.