Abstract
ABSTRACT This paper reviews some of the existing literature on the subject of Co-Managed Inventory (CMI) and its antecedents, placing CMI within the wider lexicon of Efficient Consumer Response (ECR). It then moves on to consider the background and circumstances of the adoption of CMI by a number of leading players in the UK brewing industry, before presenting an empirical study of two of the programmes underway. Drawing on the experiences of these early adopters as they pass through the initial stages of implementation, it identifies some of the wider business implications ensuing from the introduction of these cooperative inventory management agreements.
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