The development and characteristics of the Korean wave in the Japanese magazine 'Mook' - A case study of the 'Mooks' published by Tokimeki Publishing -

Abstract

This paper examines the begininng and characteristics of the Korean Wave in Japan by categorizing and looking closely at each trend as seen in "Mooks" published by Tokimeki Publishing, thereby bringing to light the changing trends and special traits of the Korean Wave in the case of Japan. The tendency to consume a film or drama along with materials in print is a characteristic unique to Japan. When the Korean Wave in Japan began in 2003 with the broadcast of the TV drama, "The Winter Sonata", various printed materials related to it began to be published. Meanwhile, a "Mook" is a periodical carries the characteristics of both a "magazine" and a "book" and has the advantage of reacting immediately to changing trends. Therefore, the publishing environments of mooks reflect amply the genre-based diversification and more in-depth rise within the Korean Wave. In this paper, I will seek to examine the changes in the Korean wave and its current status by examining mooks published by Tokimeki Publishing from 2004 to 2014. I, the writer of this paper, took part in its publication during this period. Mooks devoted to the Korean Wave started appearing in the late 2003 when "The Winter Sonata" became a huge hit in Japan and a fandom of Bae Yong-jun began to be formed. In 2004, mooks were expanded to include Korean films as well as dramas and star actors and they reached their first peak in 2006. From 2007, mooks specializing in TV dramas replaced those devoted to films and from 2008, mooks specializing in historical dramas appeared on the market, catering to readers" diverse tastes. There began to be a diversity in articles and the quality also went up around this time. And in 2001, with the rise of a new star in the shape of Keun Suk Jang and the emerging popularity of K-pop, a second peak for mooks came to be but due to the rapidly chilling of relations between South Korea and Japan affecting the Korean Wave in Japan, this peak also declined. Since it has been more 10 years since the first publication of Korean Wave-related mooks in 2003, I believe now would be a good time to asses the achievements and roles of mooks in the spread of the Korean Wave in Japan. In this paper, I will attempt to predict the future vision of the Korean Wave in Japan. 本稿は日本における韓流の展開と特徵を明らかにするため、出版社「TOKIMEKIパブリッシング」が刊行した韓流?連ムック(mook)を分類し、それぞれの傾向を?討したものだ。日本では映?やドラマを?る際、活字媒?と共に消費する傾向がある。2003年、日本でドラマ「冬のソナタ」が放送され、韓流ブ?ムが起った時も、??な?連書籍の出版が伴った。 一方、ムックとは「雜誌(magazine)」と「本(book)」の?方の特徵を有する刊行物で、市場の?化に?時??しやすい媒?だ。それゆえムックの出版?況は、ジャンル?に多?化し深化していった韓流の動向をリアルに表していると言える。そこで本稿では、2004年から2014年までを中心に、筆者が?際に制作に携わった出版社「TOKIMEKIパブリッシング」のムックを中心に韓流の?遷と現在の?相を?討した。 韓流?門のムックは2003年後半、ドラマ「冬のソナタ」のヒットでぺヨンジュンのファンダムが形成されつつ登場し、2004年映?に?散、ドラマ、スタ?を?こみながら2006年に最初のピ?クを迎えた。2007年からはドラマ?門誌が映??門誌に代わり、2008年からは時代劇?門誌が登場しムックの種類も記事の?容も多?化し、質的にも深まっていった。2011年にはチャングンソクという新しいスタ?が登場しK-POPが話題となり第２のピ?クが訪れたが、2012年以降、急速に縮小するに至った。韓流?門のムックに?する著作權規制の?化と、2012年以降急激に冷却した日本と韓?の政治的關係が韓流の動向に大きな影響を?えたからだ。 2014年現在、日本の韓流ブ?ムと共に始まった韓流ムックの刊行は2003年から10年を過ぎ、ある程度の成果と課題が輪郭を表わす時期となった。本稿を通して日本における韓流の過去と現在を振り返り、今後を展望した。