The Determinants of the use of Mobile Banking in Africa

Alain T Sawadogo,Ndilengar Mbatina Nodji

doi:10.30560/jems.v1n1p245

Abstract

Since a few years, the banking sector in Africa has been transformed. The main factors that explain this transformation include the deleting of the regulatory measures of financial services, the effects of the globalising world and in particular the evolution of information technologies. It is now possible to offer alternative channels of distribution of services such as ATM and vending machines, credit cards and the mobile phone. The operators in the banking sector argue that the mobile bank would provide new opportunities for profits, cost reductions and a delivery of better services for customers. The objective of this paper is to analyse the determinants of the use of mobile banking in Burkina Faso. Taking into account the main variable of a qualitative nature, we used the logit model to perform the different estimates. Apart from the quality variables, gender, age, locality, it is that all the variables are significant to the thresholds of 1%, 5% and 10%.

Highlights

The mobile phone which was a rare device in many developing countries at the beginning of the century seems to exist everywhere
It is to determine the characteristics of the exogenous use of mobile banking which could influence the decision of the individual and to analyse its behaviour on the likelihood use of the service mobile banking
It is to determine the characteristics of the exogenous use of mobile banking which could influence the decision of the individual and to analyse its behaviour on the likelihood of use of the service mobile banking

Summary

Introduction

The mobile phone which was a rare device in many developing countries at the beginning of the century seems to exist everywhere. The mobile telephone network is already the biggest "machine" that the world has ever known, and this machine is used to create development opportunities on a scale never imagined before. During this second half of the decade of the new millennium, to exploit the maximum the possibilities offered mobile telephone is a challenge that will mobilize the governments very well, the private sector in the world of development (World Bank, 2012). Some banks offer via the mobile phone several services such as credit transfers, direct debits, the opposition on check or on credit card stolen or lost and the stock exchange transactions in real time. The customer can perform banking transactions at any time without going through the agency (Kopicki and Miller, 2008)

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