The main influencing factors of mobile banking adoption in the open innovation business environment (Case study)

Abstract

Mobile banking is a mobile commerce application that is revolutionizing financial services. Accepting and using a virtual system is not easy for users, either technologically or emotionally. The purpose of this research is to find out the effects of "Effect of Risk Perception", "Perceived Ease of Use" and "Perceived Usefulness of Mobile Banking" on mobile banking attitude and adoption. For this study, data was collected in 2019 from N=220 participants using 19 items of five Likert-type questionnaires. The data was analyzed using Statistical Package for Social Sciences and Regression Analysis through the enter method was used. It was found out that there is a positive significant effect of perceived ease of use and perceived usefulness of mobile banking on mobile banking attitude. The results also showed, that attitude towards switching to mobile banking has a positive significant effect on the intentions of mobile banking adoption. It can be concluded that the perceived ease of use of mobile banking will have a significant impact on attitudes towards switching to mobile banking services. The results of the research show that the perceived risk has a significant effect on the mobile. Also, for the ractitioners it is very important to take into consideration these results to promote the usage of mobile banking among the customers in Jordan. Our research results also show similarities and differences from previous research results, confirming the unique characteristics of the rapidly developing Arab region. User behavior related to mobile banking is shaped by the combined effect of custom and culture. Mobile banking services may be a very efficient and cost-effective tool in the future, accelerating industry development processes.