The determinants of social self‐efficacy of tourism lifestyle entrepreneurs

Abstract

AbstractTourism lifestyle entrepreneurs (TLEs) play a vital role in destination competitiveness by providing creative and co‐created experiences intrinsically associated with local communities. To preserve their way of life, they are also deeply involved in local social activities. However, the processes underlying the social performance of these entrepreneurs remain underexplored. This study uses structural equations modeling to analyze the influence of TLE's social dimensions (community attachment, social mission orientation and community‐centered strategies) on social self‐efficacy. Results reveal that social mission, community‐centered strategy and community attachment have a significant positive influence on social entrepreneurial self‐efficacy, through the indirect effect of co‐creation. Findings also highlight the mediating role of co‐creation those relationships, indicating the importance of providing unique and memorable experiences to fulfill their social goals.