Abstract

Purpose: to find out what factors cause lecturers and students to adopt and refuse to adopt Google Classroom as a means of E-Learning at the Yogyakarta Nahdlatul Ulama University.Design/methodology/approach: This research was conducted using a qualitative approach to get the meaning of a phenomenon. The Innovation Diffusion Theory is used as the basis for this research to find out how the role of Google Classroom as a means of E-Learning and how the suitability of Google Classroom as a means of E-Learning at Nahdlatul Ulama University Yogyakarta.Findings/result: the factors of adoption consisted of synchronizing the students and lecturers’ email with Google, integrating other Google features, making an efficiency of fund, time and place, finding an alternative way for e-learning, evaluating the facilities, filling the teaching and learning process, communicating between the lecturers and students, and knowing the lateness of submitting assignment. Besides, there were some factors of rejection such as the limited ownership of electronic media, limited knowledge, Internet connection, and no attendance facilityOriginality/value/state of the art: The factors of lecturers and students are adopt and refuse to adopt Google Classroom as a means of E-Learning at Nahdlatul Ulama University Yogyakarta.

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