The Design of City Brand Visual Image Recognition System

Abstract

Thanks to the city brand strategy, more and more countries and cities carry out self marketing. In this regard, branding urban space is a key subdivision to achieve a place's publicity. Therefore, from the perspective of urban design, this paper discusses the factors and indicators affecting the branding of urban conventional space. From the perspective of city brand, through the research of relevant resources, we find out the most important factors that affect the brand of urban space, and give a table including the influencing factors and indicators of brand urban space. The results are a basic chart that can be used to compare urban space with major criteria. The conclusion reveals a fact: compared with other brand urban space, how many factors are included in a selected urban space. Regional cultural differences directly lead to the characteristics of urban development. The unique regional culture is the precious wealth of city brand image design, which has practical significance for creating characteristic city brand. From the perspective of regional culture, this paper discusses the positioning of city brand image, urban CI design, city brand image communication and management, hoping to promote urban development with the influence of city brand. The design of city brand image should not blindly "create" personality, but should follow the law of regional culture development and "seek roots" from the deep structure of regional culture and obtain enlightenment. This is the only way to shape the city brand image.