Determining effective urban design factors within the branding strategy due to brand city spaces and evaluating city spaces by comparing them to the presented factors. A case study of ChaharBagh Avn, Isfahan, Iran

Abstract

Thanks to city branding strategy, number of countries and cities which marketing themselves is increasing. In this regard, branding urban spaces is one of the crucial subdivisions in reach to boosting the publicity of one place. Therefore, it is fundamental to investigate the factors and indicators which have crucial effect on turning a regular urban spaces into branded one with respect to urban designing. This research is going to discover the most important factors that influence urban spaces from the point of city branding by studying some relevant resources and then by presenting a table contains the effective factors and indicators in branding city spaces. The outcome of the study is a basic chart that could been used in comparing urban spaces with major standards. The conclusion of the research reveals the fact that how many factors a selected urban space contains in comparing to the other branded urban spaces.