Abstract
TO MEET A GROWING ARRAY of client needs, design firms are expanding their capabilities. Consultants, in Jeffry Corbin's profile, are responsible not only for products and graphics, but also for such tasks as research, developing the project brief, cost control, and marketing. To remain competitive, designers must invest in technology and training and look for ways to leverage resources through multidisciplinary partnerships. Clients expect this value‐added service, and consultants should see it as a challenge and an opportunity.
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