Abstract
HOW CAN THE VALUE of design be better understood and made more accessible to non-design managers? Brigitte Borja de Mozota's response is to offer two very different options. Her evolutionary path explores how design can enrich the traditional arenas of management decision making and strategy. Her revolutionary path outlines a more radical approach where design thinking doesn't simply enrich but actually takes the lead in addressing management problems.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.