Abstract
In Indonesia, or Prosperous Family is a slogan for a number of government development programs which were implemented under the Soeharto regime. The centrepiece of has been the planning program. Rationalized through the arguments of the population discourses, the Indonesian planning program has become an empirical example of Foucault's biopower where women's reproductive health is confl ated with the interests of the and the health of the nation-state's economy. is an enormously ambitious project, aimed at transforming Indonesians, and specifi cally, fertile Indonesian women, into particular types of modern citizens. This article explores the historical and global context from which this project emerged and the impact that it has had on a local community in West Java. 1 Throughout West Java, the traveler cannot help but notice the number of roadside signs and billboards advertising the government's family- planning program Berencana (KB ), often spaced less than 20 meters apart. At Carita Beach near Jakarta, the signs openly advocate the IUD (Intra Uterine Device): IUD is best and use the IUD. At a southern beachside town, Pangandaran, the signs read, KB, a small prosperous family, a small autonomous family or prosperous family, the peoples' aspiration, and, in the mountainous and more conservatively Muslim area around Cikajang, signs range from small, happy, prosper- ous is the aspiration of all of us to prosperous is born from a generation which has quality and prosperous is a mirror of the religious family. If not obvious to the visitor's eye, Keluarga Sejahtera or prosperous family is the slogan meant to invoke the government family-planning program in particular; but through it a myriad of other development plans are also conveyed. While banners and signs assert discipline in factory cities such as Purwakarta, and signs promote cleanliness in many districts, no other development program comes near having the high profi le that planning has along the roadsides of West Java. Although planning has been framed within the rhetoric of prosperity since its inauguration, another slogan was originally daubed across the countryside which more overtly stated its relationship with population control— Dua Anak Cukup or two children are enough, a slogan still encountered stamped on plastic shopping bags handed out
Published Version
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