Abstract
Throughout the history of the nation-state, political leaders have used sport as a means of promoting individual and national agendas. Over the last few years, their hold over sport appears to have weakened. In an era of commercialization, individualism, and globalization, many sport fans have access to matches from all over the world at all hours of the day. This commentary argues that while the broadcasting of international football tournaments remains highly profitable for national television networks, their close relationship with national political agendas will continue to weaken.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
