The decay of signs’ semiotic value: A cultural psychology interpretation of the contemporary social scenario

Abstract

The article provides an analysis of the affective polarization of the public sphere, namely, the increasing momentum gained by affective sensemaking in the current socio-institutional scenario (e.g. raise of populism, distrust in democracy and spreading xenophobia). To this end, the Semiotic Cultural Psychology Theory (SCPT) is outlined. The SCPT focuses on the embodied micro-mechanisms bridging the intra- and inter-psychological levels of analysis of the semiotic dynamics. The article is composed of two parts. First, the SCPT is outlined in terms of its nine underlying tenets. Then, SCPT is used to frame an interpretation of the psycho-social dynamics underpinning the current socio-political scenario. Based on the SCPT model, the spread of affective sensemaking in current societal dynamics is interpreted as being due to the capacity of affects to work as semiotic stabilizers, enabling people to face the deep uncertainty fostered by the economic and political turmoil associated with globalization.