The Current Status and Strategies for Rural E-commerce Development in Yunnan Province under the Digital Economy Context

Abstract

In the context of the digital economy, rural e-commerce, as an emerging business model, plays a significant role in promoting rural economic development. However, there are challenges in its development. This paper first conducts an in-depth analysis of the development status of rural e-commerce in Yunnan Province, identifying a series of challenges it faces, including inadequate infrastructure and logistical difficulties. Subsequently, through theoretical analysis, the paper proposes a set of solutions and strategies for the development of rural e-commerce. These solutions mainly include strengthening rural e-commerce infrastructure construction and improving network coverage, enhancing rural e-commerce talent development, raising awareness and skills among farmers, and strengthening government support and policy guidance to provide a better development environment and policy support for rural e-commerce. The research results of this paper contribute to further promoting the development of rural e-commerce and fostering rural economic prosperity.