THE CURRENT SITUATION OF CROSS BORDER E-COMMERCEDE VELOPMENT IN CHINA

Abstract

In the 21st century, there is a development of the Internet economy, created by combining the real economy with a virtual one that closely connects the global market. Cross-border e-commerce is showing significant activity. The authors note that China's cross-border e-commerce has evolved through government support policies and the rapid development of cross-border e-commerce platforms. The benefits of cross-border e-commerce are increasingly emerging and driving the transformation and modernization of China's national manufacturing industry. By continuously improving cross-border platforms, China's cross-border e-commerce industry is benefiting from a combination of a good vision for foreign trade platforms, a thriving variety of goods, and huge market demand, demonstrating a rapid development trend. The purpose of this article is to attempt to analyse China's specific import and export data in the field of cross-border e-commerce, share and growth rates of the top ten categories of exported goods, industry participation of users and obstacles, which they have to deal with, as well as to identify a way to get an idea of the current situation in the development of cross-border e-commerce in China and propose appropriate countermeasures to eliminate obstacles. The authors argue that the development of cross-border e-commerce can be understood from different perspectives to contribute to the development of China's economy.