Current status, hot spots, and trends of cross-border e-commerce research in the context of Internet+: an analytical study based on CNKI domestic bibliometrics 2015-2022

Abstract

With the development of science, the technology of the internet has also presented new trends. With the integration of the internet and industry, the era of "Internet+" has also arrived. During this period, the development of cross-border e-commerce in China has ushered in new opportunities. However, as a new form of international trade, there are also many potential risks. The global outbreak of the new crown epidemic in early 2020 further accelerated the pace of cross-border e-commerce to replace traditional trade. In recent years, cross-border e-commerce has become the new way of selling trade. China's cross-border e-commerce has also made leaps and bounds, with an expanding range of exports and an increasing role in promoting the domestic economy. This essay is based on the literature about cross-border e-commerce under the "Internet+" from 2015 to 2022 in the CNKI database and uses CiteSpace technology to visualize the current development of cross-border e-commerce under the "Internet+" through a visualization method. The study shows that China's cross-border e-commerce development has been greatly improved. Meanwhile, the scope of research in the field of cross-border e-commerce in China has been expanding and becoming more mature and stable, and most researchers have made outstanding contributions to the field. The research hot spots in this essay are highly related to the background of the times. Through the visualization and systematic study of CiteSpace in the field of cross-border e-commerce, this essay shows the information on postings, keywords, and hot spots, which provides certain references for the development of cross-border e-commerce in China.