The Cultural Code Manifestation in the Evolution of Management Methodologies

Abstract

The article examines the manifestation of national and supranational cultural characteristics in management activities. The author identifies trends in the change of the fundamental principles of management methodologies over time and depending on the economic environment culture. The present work is aimed at determining the nature of the temporal evolution of management methodologies that is conditioned by the prevailing cultural paradigm. The features of cultural codes are considered in the article as determining the choice of economic models of behavior. There are identified two fundamentally different paradigms — Eastern and Western. The article considers examples of the development of management theory and practice in regions that have cultural differences that do not allow them to be attributed to one of these two paradigms. The author considers corporate culture and general behavioral culture at work as a key factor influencing the choice of the management type. The research method applied involves the identification of key characteristics of management methodologies, the correlation of these methodologies in terms of their elaboration and use with the peculiarities of national cultures, and the construction of a chronological sequence for their implementation, taking into account the predominance of certain national and supranational cultural codes. The article analyzes the processes of formation of the Eastern and Western management models within the relevant cultural and historical contexts. There are separately examined the specifics of the managerial culture formation in Russia. As a result of the systematization carried out, there is revealed the predominance of the scenario of the management concepts transition to the supranational level. Due to globalization processes, management models and management methodologies suppress national cultural codes and form a dominant supranational cultural code of management. The analysis of the management methodologies evolution shows that the direction of the evolution is characterized by a convergence of the Eastern and Western management paradigms, a pursuit to create unified models that are well amenable to digitalization.