NATIONAL MENTALITY UNDER THE CONDITIONS OF DIGITALIIZATION

Abstract

The article is devoted to the philosophical analysis of the role of national mantality and cultural codes in the development of digital society. The article explores various approaches to the definitions of the concepts of mentality and national cultural code. The main features of mentality have been analyzed. Among them are the following: 1) the mentality is historically and culturally determined; 2) mentality is a structural part of individual consciousness; 3) mentality is changeable and transforms along with changes of the cultural field. The emphasis is placed on the synergetic approach which most fully takes into account the variability of various elements of culture and the relationship between them. The national code of culture is defined as a system of representations, images and stereotypes of consciousness and behavior, which has a non-hierarchical historical character, reflects national values, and also serves as the basis of national identity. It is emphasized that the national cultural code is closely related to the national value system, reflects it, but is not identical to it, since, unlike the value system, the elements of the cultural code are not hierarchical. Despite its ideal nature, the cultural code influences the material aspects of culture through the motivation of the behavior and activities of its carriers. Along with the national cultural code, the concept of the “cultural code of personality” is being formed in modern scientific literature. The cultural code is not something immutable. It can change under the influence of various factors. The article highlights such trends in the transformation of national cultural codes under the influence of digitalization as universalization, localization and individualization. Today the national cultural code serves as a launching pad for the formation of innovation and individual creativity that transcends national cultural boundaries. It has been concluded that the national cultural code provides a kind of “worldview immunity” against the “dark” side of digitalization without hindering the use of its positive possibilities.Key words: Mentality, Cultural Field, Cultural Code, Values, Consciousness, Economy, Digitalization, Society.