Abstract
Culture remained a rather marginal EU policy area until the adoption of the first-ever European cultural strategy in 2007. The European agenda for culture in a globalizing world (the Cultural Agenda) set three specific objectives that should guide the EU cultural policy forward: promotion of cultural diversity and intercultural dialogue; promotion of culture as a catalyst for creativity; and promotion of culture as a vital element in the Union’s international relations (European Commission, 2007a). By bringing creativity into the equation, the Cultural Agenda provided a discursive link between culture, innovation and broader EU economic concerns such as growth, competitiveness and social cohesion.1 In so doing, it laid the foundations for the development of a discourse around the contribution of the cultural and creative sectors, or industries, to Europe’s changing economic environment and to the implementation of the EU 2020 strategy for smart, sustainable and inclusive growth (European Commission, 2010a; Council of the EU (Council), 2011a).
Published Version
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