The Creative Employment in the Context of Structural Transformations

Abstract

The article is devoted to the study of creative employment in the context of digital technology development. The study aims to identify the problems of creative employment and develop the prospects for stimulating the growth of creative employment in the context of digitization. The study conducted a critical literary analysis of the concept of creative employment and its components to achieve this purpose. The research concluded that creative employment includes work in the cultural sector and the whole range of innovative activities. The application of statistical analysis methods made it possible to estimate global creative employment, dynamics, and structure today. IT and media are nowadays the core sectors in the formation of creative employment, and they form the many job vacancies of the big companies. At the same time, creative employment can be realized independently. The analysis results showed that the digital sphere of creativity is the most promising today and in the future. Virtual reality, piece intelligence, and Blockchain are recognized as the future technologies as essential components of the IT sector. The combination of e-commerce together with traditional ones allows bringing the whole cultural creative potential to a new level, providing an increase in employment. At the same time, an essential aspect of getting a job is the creative potential of an individual and digital competencies. With this purpose, the suggestions on increasing employment levels by stimulating small businesses and entrepreneurship in the creative industry are developed.