Abstract
The purpose of the research is the theoretical and practical aspects of the formation of the concept of green ecotourism as a digital developmental creative technology. The research methodology of green ecotourism concept as a sustainable development factor can be analyzed using the following methods: 1) Data science - analysis and processing of travel agency data in digital form; 2) Data Mining, which includes data extraction, intelligent data analysis, in-depth data analysis aimed at expanding and personalizing customer data for further touristic business development; 3) Big data methods; 4) Agile method for improving digital technologies; 6) Scrum methods for analyzing rural green ecotourism phenomenon. Researching result. 1.The historical prerequisites for the green ecotourism formation as a social and cultural phenomenon and dynamic process are analyzed. 2. The essence of the revitalization concept of rural areas with expanding opportunity aim of the culture and tourism industry has been clarified. 3. The directions of the ecotourism development as a sustainable development economic factor have been identified. 4. The ecosystem is revealed as a complete natural system for the ecotourism development.
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