The Core Value Strategy and Mentality Evolution of the New Era of Corporate Social Responsibility

Abstract

The organic combination of corporate social responsibility psychological contract and economic power in the new era means that the economic thinking of business leaders needs the construction of economic thinking, and it also needs the reflection of psychological contract. As a concrete embodiment of the core value of corporate social responsibility, corporate brand should not only create an attractive brand image but also effectively transmit the core value of the enterprise to the society and assume social responsibility. This paper provides a tool that enables researchers to describe the structure and application of the evolution of the corporate social responsibility mindset, as well as to ensure the effective implementation of core value strategies for new-age companies. The framework provides a powerful tool for rapidly deciphering and understanding the evolution of the mindset of different corporate brands. Therefore, this paper deeply analyzes the core value strategy of corporate social responsibility in the current new era, finds out the deficiencies, and explores its root causes. In addition, a corporate psychological contract with a sense of social responsibility has won the recognition of consumers and even the public, and the ethical expression of the company is even more important.