Abstract
This article aims at presenting a new strategic thinking, that is a revolution compared to the classic readings on competition and cooperation. Through our reading on the subject, we aim at understanding and uncovering the overlap that can exist between the competitive and the cooperative behavior. From the state of the art on the subject, we extracted variety of examples where coopetition as concept was mobilized. This allowed us to demonstrate the use of this strategy in different conditions and scenarios. Finally, we concluded that competition and cooperation can no longer be considered as antonyms, due to companies' internal and external challenges and the possible achievement of common or personal objectives through a combination, resulting in a hybrid behavior.
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