Abstract
This chapter details the development of the context/comparison model, applied to the analysis of indirect minority influence. The model assumes that minorities generally cannot affect strongly established beliefs. When ingroup, however, the persuasive minority evokes leniency in its message targets. While change is resisted, the ingroup minority's message is elaborated, and the minority itself is not derogated. Such a pattern introduces an imbalance into the attitude structure, and beliefs proximate to the focal attitude may be affected. Research involving norm formation and established attitudes yields results consistent with these expectations, and highlights the cognitive underpinnings of such indirect changes.
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