The Contemporary Position of Socially Responsible Marketing – The Past and Present

Abstract

Many factors drive companies to pursue higher levels of CSR, including changes in employee and customer needs, management and government pressure, business interests in relational models, and compliance with supply chain processes. The foundation of business knowledge as business ethics includes compliance with legal and ecological principles. Businesses should ensure that all employees understand and comply with applicable laws. Businesses should implement and publish a written policy to promote a culture of ethical behaviour within the organisation and to hold employees accountable for legal and ethical compliance. By using these strategies or similar strategies, companies can create opportunities to reduce current and future expenses, increase competitiveness and market performance, and improve results. In today›s business world, ecological concepts are increasingly used in the market as a necessary prerequisite for developing competitive advantage and brand awareness. Business strategies and the need to create products and services that meet customer needs have had a significant impact on the evolution of environmental awareness. This article focuses on the current state and development of the business sector.