Abstract
With the improvement of China’s economic level and the level of science and technology, people’s demand for sports products and services is greatly increasing, and China’s sports industry is showing a trend of diversified development. This article discusses the characteristics and connotations of the traditional sports industry and the characteristics of the sports industry in the era of big data, and then points out the challenges faced by the sports industry under the WTO framework and makes relevant recommendations. This paper also investigates the development status of the sports culture industry in our city through experiments, and the results show that the sports culture industry in our city involves 12 categories, of which sports film and television industry accounts for only 14.3%.
Highlights
Big data technology promotes the development of modern information technology in our country
All walks of life are inseparable from modern information technology, and the sports industry is deeply affected
In the era of big data, intelligent sports products can generate different sports scenarios according to the different postures of consumers, provide consumers with more considerate services, and improve exercise levels and fitness effects [7,8]
Summary
Big data technology promotes the development of modern information technology in our country. After joining the WTO, our country's sports industry has been pioneering and innovating, using modern science and technology, and the quality of various types of sports products has been continuously improving, which is more and more in line with people's sports needs [1]. Tu Y, Cao X, Zhang S and others pointed out that the lack of scientific and technological innovation ability is a factor restricting the development of China’s sports industry They used cluster analysis to explore the technological innovation of China's sports industry, and the results showed that the data parameter index of sports industry technological innovation in 2007 is closer to the data parameter index of technological innovation in 2009 [3]. For the high-speed and high-quality development of our country's economy, it is necessary to pay attention to the development of the sports industry
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