Opportunities, challenges and Countermeasures for the development of China’s sports industry in the era of big data

Abstract

Opportunities faced by China’s sports industry in the era of big data are as follows: the mining and analysis of big data creates more value for the sports industry; promotes the coordinated innovation and development of sports industry clusters; and accelerates the technological progress of the sports industry. This is both an opportunity and a challenge for the sports industry. At present, the following problems still exist in sports industry: lack of human resources to complete advanced data management and development in sports industry; difficulties in data storage in sports industry; inadequate depth of data mining in sports industry; difficulty in guaranteeing user information and privacy; strong competitiveness of foreign-funded enterprises to domestic enterprises. Some countermeasures are put forward, such as solving the problem of sports big data storage, improving the ability of big data processing and service, introducing advanced data processing manpower, building scientific research team, protecting personal privacy, and doing a good job of sports industry collaborative innovation research.