Abstract
The rapid development of new media technology has brought a new perspective to the entrepreneurship and innovation education of colleges, and how to make full use of new media technology for entrepreneurship and innovation education is a problem that universities need to think seriously. Starting from the connotation and connection of new media and university entrepreneurship and innovation education, it summarizes the current research situation of university entrepreneurship and innovation education in the new media environment in China, and combines the characteristics of new media to discuss the current opportunities and challenges facing China’s university entrepreneurship and innovation education under the path of entrepreneurship and innovation education in universities.KeywordsNew mediaUniversitiesEntrepreneurship and innovationEducation system
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