The Conflict of Place Identity at Cultural Heritage Tourism Site

Abstract

The cultural heritage tourism site is hard to maintain identity since it is not representing the real identity in the site. Alongside, diminishing of the place significance that occurs at the cultural tourism site also contributed to the conflict of place identity. By considering the issue that faced at cultural heritage tourism site, the aims of this study are to understanding the potential of conflict place identity at cultural heritage tourism site towards the domestic tourist perspectives. Two objectives for this study: i) to identify the factor conflict of place identity that affect the significance of cultural heritage tourism site, ii) to evaluate the significance of place attachment towards the conflict of place identity at cultural heritage tourism site. This study is using quantitative techniques and the domestic tourists as main respondents at Petaling Street, Kuala Lumpur. The result of this study showed that the factors of conflict place identity at cultural heritage tourism sites could affect the tourist’s experiences and expectations about the tourism places. This study may inspire the stakeholders in handling the conflict of place identity and delivered better services to tourists for better services at cultural heritage tourism sites.