THE CONCEPT OF “UNCANNY VALLEY” IN THE CULTURAL DIMENSION

Abstract

The concept of digital culture determines a set of values, practices and expectations regarding the format of human interaction in the modern Internet society. Predictions of digital culture describe not only the specifics of the Internet environment but also the general context of social life. The range of interpretations of digital culture varies between two poles: from the recognition of digital technologies as a way of presenting libraries, museums, historical monuments, etc. to the concepts of digital culture as a new socio-anthropological reality, the content of which is not limited to ICT. Culture as a phenomenon means the semantic unity of human activity, the desire to adjust social life to ideals and values, the movement from existing to mandatory, from realistic to potential, and digital culture is an adequate response to the demands and challenges of time.