The concept of managing innovation processes when applying new classifications of innovations

Elena Minaeva ,Elena Nidziy,Sofya Diakonova

doi:10.1051/matecconf/201926507027

Abstract

The paper considers the structure of the concept of innovation management from the standpoint of fundamental and marketing approaches. To implement the concept, the authors have developed classifications of innovations according to two groups of attributes: depending on the goals of creating innovations and depending on consumed and produced resources. The proposed classifications will help to solve specific problems facing the creation and implementation of innovations, which will lead to the improvement of the innovation process itself.

Highlights

Innovations are distinguished on the basis of content or internal structure on technical, economic, organizational, managerial, etc
The most significant success factors of an enterprise on the market can be identified: 1) superiority of the product over its competitors; 2) effective innovative marketing, for example, a better market study, an understanding of customer behavior, variation in the product life cycle, etc.; 3) high synergy of R&D and production, i.e. availability of technological advantages
We have analyzed the most well-known classifications of innovations and technologies both in domestic and in foreign literature, on the basis of which we formulated our own decision in the area of innovation classification

Summary

Introduction

Innovations are distinguished on the basis of content or internal structure on technical, economic, organizational, managerial, etc. There are such features as the scale of innovation (global and local); life cycle parameters (stages, substages, phases), implementation patterns, etc. The most significant success factors of an enterprise on the market can be identified: 1) superiority of the product over its competitors (the presence of its distinctive properties that contribute to a better perception of it by the consumer); 2) effective innovative marketing, for example, a better market study, an understanding of customer behavior, variation in the product life cycle, etc.; 3) high synergy of R&D and production, i.e. availability of technological advantages.

Methods

Results

Conclusion