ORGANIZATIONAL AND MANAGEMENT INNOVATIONS OF CREATIVE MANAGEMENT AS A NECESSARY CONDITION FOR EFFECTIVE BUSINESS DEVELOPMENT

Abstract

The article is devoted to the study of modern aspects of development and implementation of innovations in the management systems, which are an important resource for further improving the efficiency, competitiveness and successful development of organizations. The place and role of creative management systems at enterprises as a tool for development and implementation of non – standard management decisions and managerial innovations in conditions of uncertainty are considered.The main problems on the way to increase the level of innovation activity of enterprises due to the introduction of managerial innovations, as well as internal and external factors that cause the lag of domestic companies not only in the level of product and process innovations, but also in the implementation of best management practices,organizational and marketing innovations. The essence of the concepts “innovation” and “organizational and managerial innovations”, their features as a specific object of management are studied.The main types of organizational and managerial innovations in organizations are considered.The article pays special attention to the issues of ensuring innovation activity and competencies of managers as the main condition for effective implementation of innovations in management.The classification of competencies of managers by levels of decision making is given.The given structure of competencies at the specified levels of decision-making is determined by the ratio of knowledge, skills and abilities necessary for successful and effective activities for the implementation of organizational and managerial innovations.Important characteristics of personnel with high innovative activity and receptivity are determined: focus on high standards of work quality, creative attitude to work, confidence and consistency in the implementation of innovations, readiness for unexpected decisions and new attitudes, flexibility and receptivity to all changes. The article states that the project form of implementation of organizational and managerial innovations and temporary target groups is the most promising organizational form of implementation of managerial innovations in companies.